GTM Resources
Playbooks, templates, and frameworks I built and used as a CMO. Grab what you need. No fluff, just tools that work.
GTM Launch Checklist
Comprehensive pre-launch, day-of, and post-launch checklist derived from actual launches at Fermah and Irys. Covers product launches, testnet phases, partnerships, and rebrands.
GTM Launch Playbook Template
Blank templates with instructional comments plus filled examples using real Fermah and Irys data. Covers GTM launch plans, launch day checklists, and post-launch reports.
Brand Voice Guide
Voice and tone guidelines, content standards, and style rules extracted from Irys and Fermah. Includes the complete brand archetype system, IS/IS NOT polarity framework, and channel-specific guidelines.
Competitive Analysis Template
Four competitive analysis frameworks used at Fermah and Irys: multi-dimensional comparison matrix, technical feature comparison, vendor/tool evaluation, and ecosystem competitor mapping.
Content Strategy Template
Reusable content strategy framework covering content pillars, audience mapping, funnel strategy, distribution tactics, and production processes.
Editorial Calendar Template
Weekly content meeting structure, content cadence recommendations, monthly view templates, and campaign overlay planning.
Master Content Calendar
Comprehensive content calendar tracking all content types, campaigns, owners, and statuses across multiple channels.
Messaging Framework
Complete messaging frameworks, brand positioning, taglines, elevator pitches, and value proposition matrices from Irys and Fermah.
Growth Experiments Log
All growth experiments, initiatives, and tactics from Irys and Fermah with results and lessons learned. Covers points programs, testnet gamification, channel testing, and community growth.
Channel Strategy Framework
Channel selection framework, distribution strategy, and amplification tactics for crypto and Web3 marketing. Covers Twitter/X, Telegram, Discord, podcasts, events, and more.